BigCommerce Review

The Gist

Honestly, Bigcommerce had their work cut out for them. In an industry where it seems like every idea has already been discovered, it can be difficult to create a service that can compete with everyone else in your industry.

Even with their backs against the wall, the company managed to do more than just ‘hold their own’, they were able to create a service that made them one of the most popular eCommerce options on the market today.

With prices starting at $29.95/month, you’ll have access to unlimited bandwidth, storage, products and no transaction fees - and that’s just the beginning.

Best For: payment gateway invested retailers

Highlights

  • Highly customizable
  • Only eCommerce platform with PayPal One Touch
  • Access to hundreds of apps and integrations

Pros

  • Robust payment platforms
  • Built-in mobile store support
  • Industry-leading uptime
  • High-quality SEO
  • 24/7 live phone support

Cons

  • Limited free template options
  • Maximum annual sales limits

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Customization

When it comes to the actual site design of your eCommerce storefront, Bigcommerce has its own strengths and weaknesses. First off, there’s no denying that Bigcommerce has an incredibly easy to use site building system in place.

With an intuitive interface and an appreciation for simplicity, this company fully understands that most of their clients are eCommerce retailers - not masters of HTML and CSS coding.

Still, it’s important to recognize where this service struggles. While they have plenty of professional templates to choose from, only two of the free templates are considered responsive, meaning.

Don’t let that scare you, though. Bigcommerce does support HTML and CSS coding if you need something specific tweaked. Plus, you’ll have access to plenty of apps that integrate seamlessly into your store (like?).

Payment Integration

When you’re managing an eCommerce store, it’s safe to assume that your customers are all going to have different ways of paying you. Choosing the right site builder for your business is all about determining what kind of payment options you need.

Bigcommerce may have been designed with small businesses in mind, but that doesn’t mean they aren’t willing to give you enterprise-level support. With access to PayPal, Stripe, and Authorize.net, it’s no surprise that Bigcommerce is considered to have one of the most well-rounded payment solutions in the eCommerce market.

As if that wasn’t enough, Bigcommerce also happens to be the only eCommerce platform to date that has PayPal One Touch built-in. Essentially, that lets you offer an instant checkout to the more than 100 million PayPal shoppers. Not only does this increase conversions, but it proves that Bigcommerce takes efficient payment integration seriously.

SEO Tools

When it comes to digital marketing, SEO happens to be one of the most underappreciated (and complex) techniques to turn potential customers into paying ones. Understandably, most budding eCommerce retailers would prefer to have a simplified SEO solution.

While there are plenty of eCommerce site builders that offer SEO support, it’s typically a very ‘bare-bones’ solution that only creates the illusion of SEO support. With Bigcommerce, your site gets access to a service that can help your site organically end up on page one of Google.

Everything from their search-friendly themes to their optimized URL suggestions is designed to make your storefront more search engine friendly. Beyond that, Bigcommerce offers support for email marketing platforms like HubSpot and MailChimp, to increase customer retention.

Secure Hosting

Having an impressive storefront might be exciting for your customers, but as an eCommerce retailer, stability and security should be the things that excite you. Once you look past all of the bells and whistles, it’s crucial to determine how safe your data is.

Fortunately, Bigcommerce puts just as much effort into its security as it does into its website design. When it comes to uptime, Bigcommerce boasts a 99.99% average uptime (compared to the industry average of 99.5%). Historically, they’ve managed to deliver 100% availability during Cyber Week. With each store protected by layers of perimeter and server-specific firewalls, file integrity scanners and intrusion detection software, it’s clear that Bigcommerce cares about keeping your data safe as much as you do.

Customer Support Services

As any experienced eCommerce retailer can tell you, it’s just a matter of time before you encounter a problem with or have a question about your site. There are just too many variables and moving parts for everything to go smoothly 24/7.

With that in mind, your best bet is to find a site builder that does more than provide support - they should provide the kind of support that your business needs.

Bigcommerce certainly delivered in that department. With a 24/7 support team that can be reached by phone, email and live saveable chat, Bigcommerce makes sure that you’re covered no matter what time disaster strikes.

Conclusion

Although it might be smaller in scale than some of its competitors, Bigcommerce more than makes up for that by going the extra mile whenever it can. While it might be a bit pricey for some eCommerce retailers, at blah blah per blah blah, there’s no denying that Bigcommerce offers a comprehensive, valuable service.

With innovative payment integration, 24/7 phone support and some of the most user-friendly store building interfaces on the market, Bigcommerce is absolutely worth checking out.

About Bigcommerce

Founded in 2009, Bigcommerce is an eCommerce software solutions company that gives retailers a platform to manage, promote and launch their online stores. Among other things, Bigcommerce provides integrated business applications and a series of other features (everything from social media/email marketing to SEO and mobile commerce options) to its customers.

Industry: eCommerce

Founded: 2009

CEO: Brent Bellm

Founder: Eddie Machaalani, Mitchell Harper

Area Served: Worldwide

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