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SEO Website Hosting Explained
By Tim Brown
Your website is an extension of your business and you need to drive as much traffic to your site as possible. On the Web, the most integral component to generate new visitors is search engine optimization (SEO). A number of factors can influence search engine results pages (SERPs) or attract search spiders to your site. Many of these are in your direct control (like keyword usage and content quality). Some are reflections of trust and are built over time, such as social media mentions and other sites linking to yours. One of the more subtle—yet highly influential—factors is page-level links where unique IP addresses point toward your site. SEO hosting looks to address this key influencer in your SERPs.
SEO Hosting Defined
A strong SEO campaign typically features multiple websites, IP addresses, geographic server locations (if possible), domain names, domain-name servers, and Class C IP addresses.
Think of Class C IP addresses as a neighborhood. Having sites from the same neighborhood linking to your site can seem a bit spammy. If sites from other neighborhoods point your way, it looks better to the search spiders. SEO Web hosting differs from other hosting providers in that it gives users multiple unique Class C IP addresses instead of multiple pages on one IP address. In other words, all of your internal pages stand alone, giving them more clout when they point to other pages on your site. And having reputable sites point to a page gives that page a higher SERP rank.
What Else To Look For
If your business or online project could benefit from this method of acquiring new traffic (and why wouldn’t it?), here are some other factors to consider when looking for an SEO Web host. You already know the search spiders like more than just multiple unique Class C IP addresses. Beyond that, speed and stability are two key characteristics you should be aware of. Having a page that loads quickly and a host that boasts minimal downtime are the SEO equivalent of a flashy red sports car—they’re going to turn some heads.
Optimizing SEO Hosting
There are some things you can do to tip the scales of SEO even further in your favor. When you are creating title tags for your website, use significant keywords and keep the tags around 60 characters long. The same holds true for page and content subheadings. SERPs are higher when keywords are used here (notice the headings in this article?).
Don’t settle on the first SEO hosting service you find. Do some research on hosting providers. If users have negative things to say about them (especially regarding page-load speed and uptime), you can bet the search engines know about it too. Also, find out what other types of sites the host serves. If there are junk or adult-content sites on that host, look elsewhere. You don’t want any of your nearby residents in the Class C neighborhood bringing down your property value (or search engine rank), do you?
If you want to learn more about SEO hosting and other types of Web hosts, click here.
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